The exact number of guests who visited gambling zones in the period from January 1 to June 30 was 927,580 people. Compared to last year, this figure increased by 23%.
Information on the number of guests was provided by all AIRIS members, namely: the Krasnaya Polyana gambling zone (Sochi), the Siberian Coin gambling zone (Altai), the Tigre de Cristal casino (Vladivostok) and the SOBRANIE casino (Kaliningrad).
Data on attendance in the first half of the year (Krasnaya Polyana gambling zone): 2021 - 326,748 people, 2022 - 326,748 people, 2023 - 401,110 people, 2024 - 452,323 people. Thus, the number of visitors to the southern gambling zone has increased by almost 27% over the past 4 years.
Attendance data in the first half of the year (Casino Tigre de Cristal "Primorye"): 2021 - 112,000 people, 2022 - 121,142 people, 2023 - 160,696 people, 2024 - 181,784 people. The growth in the number of guests was 62% over 4 years.
Attendance data in the first half of the year (Siberian Coin gambling zone): 2021 - 39,419 people, 2022 - 43,756 people, 2023 - 50,770 people, 2024 - 135,047 people. Over 4 years, the increase in attendance was 243%.
General Director of the Siberian Coin gambling zone Dmitry Belyanin spoke about how we managed to achieve record levels of attendance: “Over the past few years, we have been most actively developing non-gaming business areas. The result of these efforts was the emergence of its own medical center, chalet complex, and swimming pools. Diverse infrastructure facilities attract new guests to the gambling zone.
Another important success factor, of course, was our event and MICE projects: concerts, music festivals, sports shows, conferences and seminars. In addition to this, horse riding, quad biking and paragliding have become part of our entertainment menu.
It is worth noting that the Altai Territory is rapidly gaining popularity as a tourist destination. More and more people are trying to visit Altai, we read this positive trend and strive to become one of the anchor points for guests of the region. Attendance data in the first half of the year (SOBRANIE casino "Yantarnaya"): 2021 - 103,164 people, 2022 - 129,897 people, 2023 - 141,296 people, 2024 - 158,426 people. Over 4 years, the number of guests in the first half of the year increased by 54%.
Executive Director of the Association of Entertainment and Event Tourism Operators (AIRIS) Dmitry Anfinogenov commented on the growing number of guests in gambling zones: “The pronounced trend of an annual increase in interest in gambling zones is a consequence of the transformation of gambling clusters into event tourism centers. The changes are easy to notice when considering possible leisure scenarios in gambling zones. Gambling is now far from the first position on this list.
Concerts, sporting events, entertainment shows, wellness treatments, gastronomic dinners, theater and circus performances came to the fore.
It is this diversity that is a magnet for new guests, highlighting gambling zones on the tourist and entertainment maps of their regions.”