Attendance data in Q3 (Krasnaya Polyana gambling zone): 2022 - 199,462 people, 2023 - 230,255 people, 2024 - 254,932 people. Thus, the number of visitors to the southern gambling zone has grown by almost 28% over the past 2 years.
Attendance data in Q3 (Tigre de Cristal casino, Primorye): 2022 - 73,334 people, 2023 - 88,893 people, 2024 - 97,338 people. The growth in the number of guests was 33% over 2 years.
Attendance data in Q3 (Siberian Coin gambling zone): 2022 – 12,876 people, 2023 – 16,900 people, 2024 – 26,199 people. Over 2 years, the attendance of the Altai gambling zone has doubled.
Attendance data in Q3 (SOBRANIE casino, Yantarnaya): 2022 – 69,511 people, 2023 – 75,811 people, 2024 – 94,412 people. Over 2 years, the attendance of Russia's westernmost casino has increased by 36%.
Dmitry Belyanin, CEO of the Siberian Coin gambling zone, spoke about how they managed to achieve record figures: “In Q3, a significant increase in the number of guests was possible due to the expansion of our non-gaming activities. It is especially worth noting the holding of two major music festivals and a large-scale fighting tournament. These events were attended by thousands of people. In addition, we organized a series of concerts with popular artists and held several gastronomic dinners, which also had a positive effect on the number of new visitors. I would like to emphasize that we continue to develop our event program in order to make the gambling zone a place of attraction for a wide variety of tourist categories."
AIRIS Executive Director Dmitry Anfinogenov commented on the increase in the number of guests in gambling zones: "In my opinion, gambling zones continue to strengthen their positions as leaders in event tourism in their regions. Each entertainment cluster offers unique services, which allows them to attract different audiences and stand out on the tourist map of the country. For example, in Vladivostok, gastronomic festivals are gaining popularity, where special attention is paid to local products and culinary traditions of the region. The Krasnaya Polyana gambling zone is actively developing the MICE direction, hosting concerts with stars, and for the first time in the history of the industry, this gambling zone hosted a large-scale film festival.
Such diverse event formats contribute to the creation of a multifaceted and rich tourist product that goes far beyond gambling. We see that this approach is of increasing interest to guests, and this confirms the correctness of the chosen strategy for the development of the modern gambling business."