During this period, the gambling zones of Russia hosted 95,566 guests, which confirms the sustained high interest in the format of recreation in gambling tourist clusters during the holiday season.
Last New Year's holidays, the Krasnaya Polyana gambling zone hosted 43,235 guests, which corresponds to the figures of the previous year with a slight percentage fluctuation within 3%. SOBRANIE Casino in the Yantarnaya gambling zone also demonstrated a confident positive trend: in the period from December 31 to January 11, 2025, the facility received 14,561 guests compared to 9,509 a year earlier, increasing attendance by more than 50%. The Siberian Coin gambling zone in Altai hosted 37,770 guests, which is about 23% more than during the New Year holidays last year, when it was visited by 30,583 people. Compared to last year, the cumulative increase in attendance in the same gambling zones was almost 23%.
The increase in attendance during the holidays is largely due to the expansion of non-gaming leisure formats and a rich event program. Concert events, gastronomic offers, show programs and special New Year's events have become an important factor in attracting guests.
Dmitry Anfinogenov, Executive Director of AIRIS, noted that the New Year's figures confirm the effectiveness of the chosen strategy for the development of event clusters: "Gambling zones are increasingly perceived as full-fledged resorts where guests find a variety of recreation scenarios. New Year's holidays are traditionally a peak period, and this year's results show that interest in a comprehensive format with entertainment, events, and quality service continues to grow."
The development of event tourism and non-gaming infrastructure allows gambling zones to generate a steady tourist flow during the high season and strengthen their role in the economy of the regions where they operate.