The award ceremony took place on June 8 in Moscow. The PR team of the Krasnaya Polyana gambling zone was awarded high awards in the nominations: Situational Creative Marketing and Breakthrough of a Low-Budget Project.
In addition, the jury of the festival awarded the team a special prize "For the best in-house project". This award is given to the best project, implemented without the involvement of third-party creative agencies, with the help of full-time PR specialists: Elina Kushnirenko, Sergey Komarov and Ekaterina Chernenko.
“Many people know the PR team of the Krasnaya Polyana gambling zone in Sochi for high-profile projects. By participating in the Silver Mercury festival, we wanted to make ourselves known throughout the country in the professional community. And we did it.
Competing with the best advertising agencies in Russia and the largest companies in the country was a huge challenge for us. On defense in the finals, we managed to get around the strong projects of our colleagues and get into the top three in our nominations. We heard hundreds of positive reviews about our work and made sure that we are moving in the right direction. This victory showed that PR and creativity for the gambling business is the most important tool for promotion,” said Elina Kushnirenko, PR Director of the Krasnaya Polyana gambling zone.
The We in the Cart project took bronze in the Situational Creative Marketing nomination and a special prize for the Best In-House Project. The PR project was aimed at drawing the attention of the audience to the Telegram channel @casinosochiofficial. In just three days, 5,684 people subscribed to the official channel, and in the media, the audience reached more than 100 million people.
The project "Wedding of Olga Buzova at the Sochi Casino" entered the top three finalists in the "Breakthrough of a Low-Budget Project" nomination. The creative idea consisted in a theatrical performance after the performance on the stage of the Sochi Casino Theater and instantly turned into content with organic coverage in the federal media and public. The audience in social networks amounted to 58,767,160 people, in the media - 18,613,113 people.
Winning the Silver Mercury award is a confirmation of the high level of competence with the most transparent voting system, since all the scores given by the jury members at the two stages can be seen on the official website of the festival. The prestigious award is presented to advertisers, marketing, branding, advertising, event, PR and communication agencies.
In 2023, the international festival of advertising and marketing communications Silver Mercury XXIII was attended by advertising agencies: Grape, Peppers Studio, Editorial Board, BBDO, Mikhailov & Partners, OMD Media Direction, ASAP; MTS, SBER, Tinkoff, S7 Airlines, PYATNITSA TV Company, SberMarketing and many other companies.