The award ceremony took place on June 30 in Moscow. The PR team of the Krasnaya Polyana gambling zone was awarded a high award in the nominations: "The best low-budget PR campaign", "The best offline PR event" and "The best PR support for the event". In addition, the jury of the festival awarded the team a special prize "For the best defense of the project".
The project "Food delivery and Brunello for 10,000,000 rubles by private plane" won silver in the nomination "Best low-budget PR campaign". It is worth noting that the jury members decided not to award gold in this nomination this year, although Soyuzmultfilm, Simple Group, Skillbox, CTC TV channel, Yota, X5 Club, Mikhailov and Partners agency fought for the victory. Sports" and others.
The project "Gambling Summit of the Association of Operators of the Entertainment and Event Tourism Industry (AIRIS)" was awarded bronze in the nomination "Best offline PR event". We had to compete with the largest companies - Alfa Bank, BEAC, Aeroflot, VK, the BRICS Forum and other market leaders.
The project "TINDER, GOODBYE! Funeral of a foreign matchmaker - the start of a series of summer parties in Sochi" received bronze in the nomination "Best PR support of the event". And this despite the fact that the competitors were the projects: the Russia-Africa economic forums and the St. Petersburg International Economic Forum (SPIEF).
In addition, the festival jury awarded the PR team of the Krasnaya Polyana gambling zone a special prize "For the best project defense". "For the second year in a row, we are participating in the SILVER MERCURY Festival and Award, and this time we experienced a special professional excitement, since absolutely all the announced projects made it to the finals. Although more than 1000 projects took part in the festival!
In general, it is an incredibly bold challenge for ourselves to compete with the best advertising agencies in Russia and the largest companies in the country. However, all our projects have been highly appreciated by the best industry experts, and this is very, very pleasant," said Elina Kushnirenko, PR Director of the Krasnaya Polyana gambling zone.
Winning the Silver Mercury Prize is a confirmation of a high level of competence with the most transparent voting system, as all the ratings given by the jury members at two stages can be seen on the official website of the festival. The prestigious award is presented to advertisers, marketing, branding, advertising, event, PR and communication agencies.